Who texted me from 191?
191 is a UK SMS short code used by Vodafone (customer services) — vodafone customer service number. Short codes are 3–8 digit numbers that deliver service messages to UK mobiles; they can't be dialled back like an ordinary phone number.
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Quick facts
Short code
191
Used by
Vodafone (customer services)
Category
Network service
Can you reply?
Yes
Status
Documented service
About short code 191
Vodafone customer services. Genuine account texts may reference 191.
How it's used: Call 191 from your Vodafone handset.
Is a text from 191 safe?
Whoever the sender, judge a text by what it asks, not the number it shows. Genuine organisations never ask you to share passwords, PINs or one-time codes, "verify" card details through a text link, or move money to a "safe account". An unexpected text doing any of those is a scam regardless of the code it came from — sender IDs can be spoofed.
- Don't tap links in unexpected texts — go to the organisation's website or app directly.
- Don't reply to suspicious messages — even "STOP" confirms your number is live to a scammer.
- Forward scam texts to 7726 (free, all UK networks) so your network can act on the sender.
Full guide: how to spot, check and report scam texts in the UK.
Got a text from a full-length number instead?
If the text came from a normal 11-digit UK number rather than a short code, look it up on our free UK Phone Number Checker — you'll see the number type, the Ofcom range holder, a risk level, and any community reports of scam texts or calls from it.
Frequently asked questions about 191
Who texted me from 191?
191 is a UK SMS short code used by Vodafone (customer services) for: Vodafone customer service number. Short codes can't be called back like normal numbers — they deliver service messages to UK mobiles.
Is a text from 191 genuine?
Texts genuinely sent via 191 relate to: Vodafone customer service number. But sender IDs can be spoofed, so judge the content: genuine senders never ask for passwords, PINs or payment via text links.
Does it cost money to text 191?
Usage: Call 191 from your Vodafone handset. Charity donation codes charge the donation amount; Ofcom service codes (65075, 75075, 85075) and 7726 are free. If in doubt, check with your network before replying.
How do I stop or report texts from 191?
For unwanted marketing, reply STOP only if you trust the sender is legitimate. For suspicious or scam texts, don't reply — forward the message to 7726 (free on all UK networks) to report it, then delete it. You can also report scam texts to Action Fraud.
Other UK SMS short codes
Common UK short codes people look up after receiving an unexpected text.
See the full UK SMS short-code directory.